Are you sure you know
China market?
and the Asian markets as Singapore, Australia, Taiwan,
Thailand, Vietnam, Philippines, Malesia and Indonesia?
CHINA
Selling wine in China is very different and complicated, especially when doing from here in Italy. Surely you know the Italian market thoroughly, you probably move on other Western markets. But doing it directly on the Chinese market is another matter, there are many pitfalls, risks and costs to consider.
COSTS
You have to consider all shipping and distribution costs in a country as large as a continent, customs, registration and insurance costs, legal advice, marketing and promotion, Chinese name and brand registrations, translations, training of qualified personnel, fairs and tastings, social and digital marketplaces.
RISKS
You will have to deal with the complex food safety and health regulations as CITA number from GACC, get to know their tastes and preferences, adapt your image and communication to their preferences, have a targeted strategy to overcome local competition and producers, business dialogue with distributors and business partners who do not know English at all.
OUR EXPERIENCE
Selling in China is radically different from doing it here in Italy and, for this reason, we advise you to rely on a group of local expert consultant who knows that market in depth. In 20 years we have developed a dense network of partners, consultants and suppliers to cover every need.
